Dispatch from an advertising future #91

https://techcrunch.com/2020/08/26/spotify-is-developing-a-virtual-events-feature/ https://www.adweek.com/retail/spotify-created-an-ai-powered-avatar-of-the-weeknd-for-a-personalized-listening-experience/ She’d seen them “real live” in The Before and been “at their v-gigs” three times since. Through the right interface they were good. The 4D headset had made her sick but maybe that was the dancing. A good screen and binaurals worked. And she liked the YouHad2BThere (™) they used to stop people …

Dispatch from an advertising future #90

https://www.engadget.com/amazon-ar-shopping-furniture-home-decor-171005257.html This was the last place on their list. The advert said ‘apartment’. Bearing in mind how much time she’d spend in it, with most university activities in a “blended environment”, she preferred the English word ‘flat’. It seemed to sum up the dull, lifeless couple of rooms. They looked at each other as the …

Dispatch from an advertising future #89

https://www.campaignlive.co.uk/article/facebook-set-launch-news-service-uk/1692644 He nudged the controls and took another sip from his pint. His hackcam drone hovered on the court steps part of the news swarm. His question sounded through the speakers,and appeared on the PR’s tablet. The soundbite came through just as the celebrity said it. He worked in some background. He looked around the …

Dispatch from an advertising future #88

https://voicebot.ai/2020/08/24/facebook-shares-software-to-teach-robots-how-to-navigate-by-sound/ He wasn’t lazy. After a hard day at the kitchen table, he deserved some downtime, and besides The Owl (™) made the house safer. Noises from the baby’s room? Silently pop in and check. Delivery at the door? Hover over, unlock and take the parcel – socially distanced delivery. The homedrone was a silent …

Dispatch from an advertising future #87

https://www.warc.com/newsandopinion/news/new-brand-opportunities-in-the-domestic-space/44011 They’d always been into home improvement, houseproud. Now they were hubproud. When the firm joined Office 2.0, they took their grants to remake the space: hubwork spaces for them; hubschool space for Charlie and hubhome spaces for what was left of the day. And as the partnership deals were offered, they signed up. They …

Dispatch from an advertising future #86

https://www.theguardian.com/music/2020/aug/20/the-rolling-stones-to-open-flagship-uk-shop-in-september https://www.warc.com/newsandopinion/news/uk-subcultures-are-alive-and-well/43997 The smartdrives were lined up in what had once been a motorway service station. Others joined the end as the lead set off through the night. A convoy on the edge of legality. There wasn’t the usual transit messaging: the old CB radio jokes, the chat. They always switched off the intercar networks. …