Google Docs will start nudging some users to write less dumbly https://www.theverge.com/2022/4/1/23005972/google-docs-assisting-writing-active-voice-concise-inclusive-language-inappropriate-words Yes, nice introduction now. That image I suggested works well for the reader we agreed on, don’t you think? Good narrative flow. Much more pace than last time, I’ve hardly had to change anything this time. Good metaphor here. It should work very …
Category Archives: speculations
Dispatch from an advertising future #216
Musicians turn to NFTs in hunt for fresh profits https://www.ft.com/content/de3de04f-2675-4d17-bcc9-20bec74bf567 He asked for it back. I mean, seriously, he wants it back! What the…? I mean, a mix tape is a sacred thing. Personal. Intimate. I remember when he gave it to me and I played it for the first time. The tracks were… perfect, …
Dispatch from an advertising future #215
Google is using AI to better detect searches from people in crisis https://www.theverge.com/2022/3/30/23001468/google-search-ai-mum-personal-crisis-information I remember when we started recruiting online. We were laughably amateur. Of course They thought we were being so clever – spotting relevant words and conversations. Getting in there, engaging, talking and… recruiting. But it was so blunt. We had to wait …
Dispatch from an advertising future #214
Dyson’s bizarre new headphones have a built-in air purifier https://www.theverge.com/2022/3/30/23000577/dyson-zone-noise-cancellation-headphones-built-in-air-purifier They were supposed to be by the front door. He always left them there. It was a reflex to reach for them as he left and to dump them there when he got back. His wife’s were there and the kids’ ones too – cute …
Dispatch from an advertising future #213
Nike built a kids’ world in the metaverse for Air Max Day https://adage.com/article/creativity-news/nike-built-kids-world-metaverse-air-max-day/2408821 I suppose we’re lucky in my school. My mate’s school sponsor is some food company. You should see what they have to do. I mean lessons were bad enough when you only ever do stuff about whatever the sponsor’s into at the …
Dispatch from an advertising future #212
Can Controlling Vehicles Make Streets Safer and More Climate Friendly? https://www.nytimes.com/2022/03/28/world/europe/geofencing-sweden.html The car whirred seamlessly. The perfect distance from the vehicle in front. The most appropriate speed. Everything was correct. In its place. Under control. The temperature was Goldilocks (™), the music SpotOn (™). He sat back and watched the city proceeding at the correct …