content to be different
https://www.engadget.com/oldest-computer-manual-zuse-z4-161214346.html It had been a themepark for a long time. Students came on fieldtrips and marvelled at the rows of desktop computers, giggled at the printers and looked puzzled at the meeting rooms. The guide was programmed as a Don Draper-style CD, from The Before. He talked about pitches and client meetings, and told tales …
Continue reading “Dispatches from an advertising future #110”
https://arstechnica.com/information-technology/2020/09/traders-set-to-don-virtual-reality-headsets-in-their-home-offices/ He’d always been slightly envious of them, their corner of the office. It was just more… fun. They had paper, lots of it. Doodles and post-it notes with half-written jokes or quotes. Their screens always looked better too, their software exciting. And then there were the gadgets and games. They justified playing as work …
Continue reading “Dispatches from an advertising future #109”
https://www.thedrum.com/opinion/2020/09/22/amazon-launches-luxury-store-will-luxury-brands-buy-it We’ve spent a long time being exclusive. We’re careful not to say anything about ‘The Public’, but they know and we know, we’re different. Well we all knew. Now? It was bad enough when management embraced ‘social media’ – the very name! I bit my tongue. Then they ignored the real shows and spent …
Continue reading “Dispatches from an advertising future #108”
https://www.technologyreview.com/2020/09/18/1008559/letter-writing-lockdown-loneliness-get-out-the-vote/ I imagine them opening it. You’ve seen feeds of them waiting by their new letterbox for my papergram to arrive: expectant, delighted. Sometimes they rip them open, sometimes they take endless time. I can almost feel it when I’m writing. Of course I’ve always had their profile to work with, but I think imagining …
Continue reading “Dispatches from an advertising future #107”
https://adage.com/article/digital/heres-what-facebooks-new-future-facing-ar-glasses-look/2281271 She liked offending people. No, that’s wrong: she liked that she could offend people. No, that’s not fair either: she liked that she could inadvertently offend people. She liked accidents and mistakes, social failures. She liked clumsily saying the wrong thing or making some faux pas. It was part of her. As Oscar Wilde …
https://techcrunch.com/2020/09/15/researchers-ready-world-first-vision-restoration-device-for-human-clinical-trials/?guccounter=1 It was his birthday. They remembered the doctor, five years ago. He’d be able to see, she said. The operation was simple and free. The sponsored Glimpses (™) were not invasive, she told them. The Reith act meant they had to “educate, inform or entertain”. And, she said, she had good news. Previous patients …
Continue reading “Dispatches from an advertising future #105”